Diageo are using special billboards to promote a Carlsberg competition in which the winners get to visit Liverpool Football Club, even getting the chance to play on the Anfield turf. The 3D builds, which have an actual changing room bench, bags and jerseys built into them, are in Dublin, Cork, Limerick and Belfast.
The specials complement standard 48 sheets and were created by Diageo, Source OOH, Carat and Eclipse Media. The ‘Ultimate Football Experience’ includes tickets to Liverpool’s final home game of the season against Newcastle United on May 11, a stadium tour, dinner with Liverpool greats and time on the pitch.
Pictured alongside one of the Carlsberg outdoor specials on Dublin’s North Circular Road are Diageo’s Carlsberg brand team of Jens Peter Philbert, Brian Jensen and Peter Schønheyder-Vitek, Neil Ronson, Carlsberg marketing manager, Eimear McCabe, Carat and Louise Enright, Source OOH.
Full details of the competition can be found on facebook.com/carlsbergfootball