The Institute of Advertising in Practitioners in Ireland (IAPI) has officially announced it is joining the Effie international awards network to salute ad effectiveness and highlight its importance to client. Effie Awards Ireland replaces ADFX, previously the country’s biennial marketing effectiveness awards, following a recent survey of IAPI members.
The survey found that 84 per cent of the institute’s membership wished to join the Effie network. As well as that, 95 per cent of respondents said that having an internationally-recognised awards programme that can elevate their global publicity is important to them, while 84 per cent added that there are key advantages to being measured.
Effie’s stated mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness globally, which it achieves through a variety of educational and thought leadership initiatives. Effie Worldwide president and CEO Traci Alford welcomed IAPI in showcase the most effective ad campaigns in Ireland.
Effie Ireland’s finalists and winners will get points towards their rankings in the Global Effie Index. It ranks the most effective marketers, brands, holding companies, agency networks, agency offices and independent agencies globally along with local rankings for Ireland and Europe. The first Effies event in Ireland is in Dublin on November 28.
The IAPI call for entries for the first Effies will be made early next year.
The competition’s sponsors and judges will be announced soon.
Pictured are Charley Stoney, CEO, IAPI and Jimmy Murphy, president, IAPI
