Initiative has won the media planning and buying for Harris Group commercial vehicle importer and distributor for the construction and transport industries. The agency will handle planning and buying across radio, print, out of home, social and display. Founded by the late Robert ‘Pino’ Harris, the group’s franchises includes Isuzu, Higer, Maxus, Sino and Crusader.
Initiative, which is run by Sylvia Cawley (pictured), is working with Harris Group on the roll out of Maxus, previously LDV, across all Europe’s right-hand drive markets. The rebrand coincides with the launch of two new models that will underpin the brand’s transformation – Deliver 9 and the newest EV in the brand’s stable, the e Deliver 3.
Harris Group HQ and showrooms are based on the Naas Road.
