IAPI/IoD seminar to stress value of branding

As part of its ongoing efforts to stress the importance marketing plays in Ireland’s economy, the Institute of Advertising Practitioners (IAPI) is again teaming up with the Institute of Directors (IoD) to host an online seminar aimed at highlighting how marketing, branding and advertising expertise can help Irish businesses achieve goals right up to boardroom level.

The seminar on Thursday, August 27 will specifically focus on the role of branding.

A panel comprising four experts will share their perspectives on how Irish business can harvest insights to engage consumers and promote revenue. The speakers are David McRedmond (above), CEO, An Post; Paul Kelly, CEO, Fáilte Ireland; Elaine Carey, chief commercial officer, Three UK & Ireland and Rory Hamilton, chief creative officer, Boys + Girls.

IAPI chief executive Charley Stoney will act as moderator.

The seminar is run in association with The Irish Times.



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