Ornua is placing Ireland’s farming families at the fore of a new Kerrygold campaign which could reach over 36 million people worldwide. Entitled ‘A True Taste of Kerrygold’, it puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a major drive for Ireland’s largest food exports.
Ornua is fighting a legal battle with Glanbia over grass-fed butter marketing in the US.
Kerrygold is the market leader in Germany where Ornua claims a block of Kerrygold butter sells faster than any other food brand on supermarket shelves. Kerrygold is also the number two butter brand in the large-scale US market where it has enjoyed double digit volume growth for over ten years – largely due to its milk content from Ireland’s grass-fed cows.
Three Irish farming families grace the campaign – the Cleary’s from Waterford, the McKenna’s from Monaghan and the Crowley’s from West Cork. BBC TV host and stylist Angela Scanlon (pictured) and top chef Paul Flynn support the campaign. Kerrygold global fans include actresses Sarah Jessica Parker and Kate Beckinsale and model Chrissy Tiegan.
