The TV executive involved in negotiating the UK’s first paid-for product placement deal will address Ireland’s first seminar on product placement in the Aviva Stadium next Thursday. TV3 has invited Gary Knight, ITV’s branded entertainment and digital sales director, to address guests at the morning forum.
Also speaking will be Danny Townsend of Repucom International brand analysis agency and Larry Bass of Screentime ShinAwil. The independent production company is behind such shows as You’re a Star, The Apprentice (above) and Dragons’ Den. Bass is on the board of the Broadcasting Authority of Ireland (BAI).
Registration with refreshments starts at 8.30am and the seminar runs from 9am until 12.30pm. To register, email jill.omeara@tv3.ie. The seminar is organised in association with Marketing.ie.
Related story at https://marketing.ie/?p=5308
