Love Irish Food had all sorts of plans lined up for this year’s Bloom festival in the Phoenix Park but as with so many other summer events they had to be dropped due to the current pandemic. But it does not mean that summer is cancelled. Love Irish Food brands want local communities to work together in having a seasonal celebration of food and drink.
In the absence of Bloom, Love Irish Food is planning a digitally-led, community-based campaign to showcase its brands and members over eight days from Thursday, May 14 to the following Thursday, with the aim of getting the nation behind supporting #LoveIrishFood – bringing local community food festivals to people at home with A Bite of Summer.
Love Irish Food executive director Kieran Rumley says shoppers have become more aware of local Irish food producers in what they supply to Irish supermarkets. “We depend on them and value the service they provide. Over the coming months, these companies will continue to keep the shelves stocked and help local communities work together,” Rumley said.
Local food and garden festivals are a great part of summer in Ireland and will be sadly missed this year. So Love Irish Food plans to bring a flavour of these summer festivals to people at home. Over 40 brands will come together to bring fun to local communites across Ireland, with competitions and member hampers and shopping vouchers to be won.
Details on A Bite of Summer are at www.irishfood.ie
