Lovin Media Group has agreed a creative link-up with the Tall Tales podcast production studio. In announcing the deal, LMG’s chief executive Jamie Crawford said Irish consumers love audio content and podcasting is key to developing the LMG brand. The collaboration gives LMG a top podcast production team with which to develop new audio content.
Tall Tales founder Cassie Delaney referred to the year-on-year growth of Irish podcast listeners – it is a medium brands cannot ignore. Launched early last year, Tall Tales’s suite of podcasts include The Creep Dive, Mother of Pod, Private Education and How To Fall Apart. LMG will launch another commercial partnership with the podcast as the lynchpin.
Jamie Crawford, LMG is pictured with Cassie Delaney, Tall Tales
