Former Diageo executive Asta Lund (above left) has been appointed chief operating officer and client services director at Cybercom. Before joining the agency, Lund was marketing innovation manager beers for Diageo Western Europe. During her eight years with the drinks company she led the Guinness relationship marketing programme to global success as best in show at the US direct marketing awards in 2005.
Lund is one of three new appointments to be announced by Cybercom this week. David Howlett is the agency’s new creative director. A Londoner, Howlett became the youngest creative director in the Omnicom network when he joined Weapon7 in 2007. Stephen Forsyth joins Cybercom as organic search manager. He will develop strategies to drive search engine positioning across the agency’s client base.
