Publication of the print editions of Marketing.ie is to be put on hold until Irish business gets back on its feet after the Covid-19 pandemic. In the meantime, regular news reports and articles will continue to be published on the magazine’s website. Editor Michael Cullen said paid-up subscribers will have the period of their annual sub extended.
“Unfortunately, given the impact of the coronavirus and the Government’s urgent measures to control the outbreak, it’s the only real option right now,” Cullen said. “Magazine ads have taken a big hit and our subscribers are now working remotely.” An April update with articles by John Fanning, Colin Gordon and Mal Stevenson have been published online.
Marketing.ie will celebrate three decades of the magazine later this year.
With Core forecasting a 30 per cent fall in ad revenues this year, The Irish Times has introduced temporary pay cuts of between 10 and 30 per cent for senior staff as part of cost-reduction measures. The measures are due to be in place for three months. Other staff salaries are being maintained with the support of the Government subsidy scheme.
INM have made some pay cuts and temporary lay-offs and reduced working hours.
- For more Covid-19 marketing and media related stories, just click on https://marketing.ie/2020/
