Doug Baxter, founder of Interactive Ocean (IO) and Ocean PR, has said that he is actively looking at acquiring other marcom companies in a bid to broaden the business further. The IO group recently acquired Providence PR, an agency specialising in charities and consumer accounts.
Providence clients included Norma Smurfit’s Irish Famine Commemoration Fund, Niall Mellon Township Trust, Seachange Foundation, The Rose Project and the Newman Education Trust. Agency founder Elisabeth Fitzpatrick is now managing director of Ocean PR.
Fitzpatrick brought with her such clients as Remington, Cowshed, Khan and Naturelle D’Argan. Ocean PR accounts include Triton, David Lloyd Riverview, Husqvarna, Diamond Living, Meningitis Trust and Aware.
Before setting up Providence, Fitzpatrick worked with the 2003 Special Olympics World Summer Games organising committee and Wall 2 Wall PR. Pictured above are Doug Baxter and Elisabeth Fitzpatrick.
