The winners of the Marketing Society of Ireland’s Research Excellence Awards 2021 were announced today at a virtual ceremony led by the society’s current chairperson, Meadhbh Quinn (above), and MC’d by society treasurer, Sarah Probert of Pt78. Now in its 13th year, the awards recognise the role of research and the impact that data has on strategies.
Opinions scooped three awards, one of which was the grand prix for its ‘Building a Brighter Future for Irish Apples’ for Bord Bia. Red C, which was recently acquired by Business Post owner Enda O’Coineen, scored two awards, including the public policy and social research award for Women’s Aid – ‘Supporting Women’s Aid, Supporting Women’ campaign.
The winners…
Advertising & Advertising Media Research, sponsored by DMG Media Ireland
Making the Millionaire
Red C
National Lottery
Brand Development & Strategy, sponsored by Global
Building a Brighter Future for Irish Apples
Opinions
Bord Bia
Public Policy & Social Research
Supporting Women’s Aid, Supporting Women
Red C
Women’s Aid
Product Innovation and NPD Research, sponsored by Media Central
The Journey to Island’s Edge – Consumer Co-Creation to Evolve Stout in Ireland
MCCP
Heineken
Analytic Impact, sponsored by AIMRO
Data Driving Double Digit Market Share
Opinions
Chill Insurance
COVID-19 and its Implications For Brand Growth, sponsored by Mediahuis
The Return of the Audience: A safe route out of Covid for the National Concert Hall
Behaviour & Attitudes
National Concert Hall
Grand Prix, sponsored by The Business Post
Building a Brighter Future for Irish Apples
Opinions
Bord Bia
The judging panel comprised Elaine Malcolm, lecturer at UCD Smurfit Graduate School of Business (chairperson); Aoife Sadlier, William Grant & Son; Valda Boardman, VBPR; Tom Harper, data science director with Annalect (a division of Omnicom Media Group – OMG) and Aisling O’Sullivan, head of customer planning research and insight at AIB.
Pictured is Meadhbh Quinn, Marketing Society chair and CEO of Pink Salmon
