PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos MRBI.
The 10 winners feature exclusively in the February edition of Marketing.ie magazine.
First launched in 1996, this year’s top work includes Dunnes Stores, retail; Pepsi, soft drinks; Electric Ireland, utilities and Mondeléz for Cadbury Secret Santa – confectionery. Among the winning media agencies are Carat, the only agency to pick up more than one award. Other winners include Starcom, Spark Foundry, OMD, Zenith and Mediaworks.
Irish creative agencies picking up awards include Rothco for AIB, TBWA\Dublin for Electric Ireland and BBDO Dublin for Glanbia. Colum Harmon, marketing director, PML Group, said the campaigns reflect the role of creativity and campaign awareness. The campaigns combine smart format and location selection to deliver effective results and memorable work.
Poster Impact captures over 1,000 campaigns each year among almost 8,000 respondents.
Full list of winners:
Alcohol
Diageo/Carlsberg
Media: Carat
Creative: Fold7
OOH Agency: Source out of home
Confectionery
Mondeléz/Cadbury
Media: Carat
Creative: VCCP
OOH Agency: PML
Financial services
AIB Group/AIB Mortgages
Media: Starcom
Creative: Rothco
OOH Agency: Source out of home
Food
Glanbia – Avonmore Super Milk
Media: Carat
Creative: BBDO
OOH Agency: PML
Health/Hygiene
Perrigo/Solpa-Extra
Media: Zenith
Creative: Twos company design
OOH Agency: PML
Fast food restaurants
McDonald’s/McDonald’s Big Mac
Media: Mediaworks
Creative: Leo Burnett
OOH Agency: Source out of home
Retail
Dunnes Stores/Dunnes Stores
Media: Carat
OOH Agency: Source out of home
Soft drinks
PepsiCo/Pepsi Max
Media: OMD
Creative: Havas Worldwide
OOH Agency: Source out of home
Tourism/Travel
Aer Lingus
Media: Carat
Creative: KK
OOH Agency: PML
Utilities
Electric Ireland
Media: Spark Foundry
Creative: TBWA Dublin
OOH Agency: PML
