PML Group announces Poster Impact winners

Ireland’s top posters for 2019 are revealed in PML Group’s Poster Impact 2020 awards. Diageo won the alcohol category for its Rockshore poster created by BBDO Dublin with media by Carat. In the financial  services catogory, AIB was the winner for Rothco and Starcom. Lidl was the supermarket category winner with work by BBDO and Mediaworks.

Currys PC World, using in-house creative and media by Starcom, was the retail winner. Mondelez’s flagship Cadbury Dairy Milk chocolate was the top confectionery brand with creative by VCCP London and media by Carat. McDonald’s was again the winner in the quick service restaurants category with work by Leo Burnett London and Mediaworks.

PepsiCo’s 7Up came out on top with work by Havas and OMD. The food category winner was Dr Oetker with creative by Insight Marketing and media by PHD. Aer Lingus took the tourism and travek gone wiht work by Accenture Interactive’s Rothco and Carat. Rothco and Starcom won the gaming category for Premier Lotteries Ireland’s National Lottery.

The marketplace aggregators’ winner was Just Eat with work by Bloom and UM.

The awards cover ads researched in Poster Impact, including non-PML Group campaigns.

All the winning posters feature in the centre pages of the February issue of Marketing.ie.

Full list of 2019 winners:

Alcohol 

Diageo/Rockshore

Media: Carat

Creative: BBDO Dublin

OOH agency: Source out of home

Confectionery 

Mondeléz/Cadbury

Media: Carat

Creative: VCCP

OOH agency: PML

Financial Services 

AIB Group/AIB Personal Credit

Media: Starcom

Creative: Rothco

OOH agency: Source out of home

Food 

Dr. Oetker/Chicago Town

Media: phd

Creative: Insight Marketing

OOH Agency: Source out of home

Marketplace Aggregators

Just Eat

Media: UM

Creative: Bloom

OOH agency: PML

Quick Service Restaurants

McDonald’s/McDonald’s Festive Menu

Media: Mediaworks

Creative: Leo Burnett

OOH agency: Source out of home

Supermarkets

Lidl

Media: Mediaworks

Creative: BBDO Dublin

OOH agency: Source out of home

Soft Drinks

PepsiCo/7Up

Media: OMD

Creative: Havas Worldwide

OOH agency: Source out of home

Tourism/Travel 

Aer Lingus/Rugby

Media: Carat

Creative: Rothco

OOH agency: PML

Gaming

Premier Lotteries Ireland/Euromillions

Media: Starcom

Creative: Rothco

OOH agency: Source out of home

Retail

Currys PC World

Media: Starcom

OOH agency: Source out of home

PML Group’s Poster Impact research initiative was launched in 1996 and captures more than 1,000 campaigns each year among almost 8,000 respondents interviewed by Ipsos MRBI

 

 


Privacy Policy | Cookies Policy