PR awards presented online for first time

Ireland’s Awards for Excellence in PR organised jointly by the Public Relations Institute (PRII) and the Public Relations Consultants Association (PRCA) were presented online for the first time in their history. PRII chief executive Martina Byrne said that an audience of over 450 viewed proceedings from Ireland and as far away as the US and New Zealand.

In all, there were over 200 entries, 73 were shortlisted and there were 26 award winners.

The winner of the young communications professional of the year is Fiona Hanna of Jago. She is pictured with the agency’s MD, Shona Jago-Curtis

The list of winners of the Awards for Excellence in PR 2020…

BEST PUBLIC AFFAIRS CAMPAIGN
#SupportPharmacy
Agency: MKC Communications
Client: Irish Pharmacy Union

BEST CONSUMER PR CAMPAIGN
(€20,000 Or Under)
Whispering Angel Half
Price For 48 Hours
Agency: FleishmanHillard
Client: Musgrave’s SuperValu

BEST CONSUMER PR CAMPAIGN
(€20,000 – €50,000)
Clonakilty Welcomes A New (Vegetable) Pudding To The Family!
Agency: Gemma Smyth Communications
Client: Clonakilty Food Company

BEST CONSUMER PR CAMPAIGN
(Over €50,000)
We’ve Come A Long Way
Agency: Jago
Client: Tourism NI

BEST USE OF MEDIA RELATIONS
Collector Coins Are Back In Town:
The Central Bank Commemorates
Central Bank Of Ireland

BEST USE OF DIGITAL PR INCLUDING CONTENT CREATION
Littlewoods Ireland #StyleOfPlay
Agency: Legacy Communications
Client: Littlewoods Ireland

BEST PUBLIC INFORMATION CAMPAIGN
Tusla National Fostering Week
Tusla Child & Family Agency

BEST PUBLIC SECTOR OR CIVIL SERVICE CAMPAIGN
Your Library, Take A Closer Look
Local Government Management Agency (LGMA)

BEST INTERNAL COMMUNICATION
Bringing Our Vision For The Future
To Life For Our Employees
Bus Éireann

BEST CAMPAIGN BY A REGISTERED CHARITY
The Shop That Nearly Wasn’t
ETC – the Events, Tourism & Communications Agency
Breakthrough Cancer Research

BEST CAMPAIGN BY A NOT-FOR-PROFIT OR NGO
A Dog Is For Life, Not Just For Christmas
Dogs Trust Ireland

BEST CAMPAIGN IN SUPPORT OF ORGANISATIONAL VALUES
Address Point From An Post
Agency: The Reputations Agency
Client: An Post

BEST CORPORATE CAMPAIGN
RCSI Discover
RCSI University Of Medicine And Health Sciences

BEST B2B CAMPAIGN
Building The Jacobs brand in Ireland
Agency: Edelman
Client: Valeo FoodsBEST HEALTHCARE CAMPAIGN
Don’t Ignore The Signs Of Heart Failure
Agency: Edelman
Client: Irish Heart FoundationBEST USE OF SPONSORSHIP
(€50,000 Or Under)
Guinness Rainbow Gates
Agency: Wilson Hartnell
Client: Diageo IrelandBEST USE OF SPONSORSHIP
(Over €50,000)
Vodafone & Irish Rugby – Everyone In
Agency: Teneo
Client: Vodafone Ireland

BEST PUBLIC RELATIONS EVENT
WorkEqual Conference: Practical Steps To Workplace Equality
Agency: Alice PR & Events
Client: Dress For Success Dublin

BEST PUBLIC RELATIONS FOR AN EVENT
Taste The Island
Agency: Wilson Hartnell
Client: Fáilte Ireland

BEST ISSUES-LED CAMPAIGN
LinkedIn Fertility@Work
Agency: Edelman
Client: LinkedIn
Sponsored By Rue Point Media

BEST LONG-TERM CAMPAIGN
Pointy: From Startup To Success
150Bond
Pointy

IN-HOUSE PR TEAM
OF THE YEAR
(1-5 EMPLOYEES)
RCSI
Sponsored By Fennell Photography

IN-HOUSE PR TEAM
OF THE YEAR
(6+ EMPLOYEES)
Trócaire
Sponsored By Fennell Photography

PRCA AGENCY
OF THE YEAR
(1-10 EMPLOYEES)
AM O’Sullivan PR

PRCA AGENCY
OF THE YEAR
(11+ EMPLOYEES)
Edelman Ireland

YOUNG COMMUNICATIONS PROFESSIONAL OF THE YEAR
Fiona Hanna
Agency: Jago
Sponsored By Kantar