Independent creative agency The Public House have launched a new UK and Irish radio advertising campaign for the online grocery delivery service Buymie.eu. Buymie delivers weekly shop within an hour, rather than having to wait weeks for a slot. Unlike their competitors, they are refreshingly honest about the way they tell people about the app.
TPH is run by Catrióna Campbell (pictured) and Colin Hart.
The campaign consists of two 30” radio spots, developed to drive awareness for the service, as well as capturing the mood of post-lockdown consumer attitudes about braving the supermarket. Devan Hughes, founder and CEO of Buymie.eu, said consumers do not want the hassle of going grocery shopping, especially in times of a pandemic.
“They also want to know that their Buymie personal shopper focuses on picking the best quality products that they can find. We’re delighted with the new radio campaign which brings these benefits to life in an authentic way,” Hughes added. TPH other clients include Jameson and Epic: The Irish Emigration Museum, FBD, Paddy Power and INM.
The agency slogan is ‘Boring Doesn’t Sell’.
