Róisín Reilly has been appointed marketing communications manager at Today FM and TXFM, which launched in March, in place of Gill Waters. She joins the station from online retailer Littlewoods Ireland where she was head of PR for over four years. She has over 10 years experience in consumer and charity PR having devised campaigns for Starbucks, Opel GPA awards, Connacht Gold and St Michael’s House.
Reilly will develop and drive a brand strategy for both radio stations, supporting audience growth and market share. Today FM is Ireland’s biggest national, commercial independent station, with most 20-44 year olds. TXFM 105.2 is Dublin’s new alternative music station which replaced Phantom.