Rothco has been bought by worldwide professional services network Accenture for an undisclosed sum. Founded in 1995 by Patrick Hickey (right), Paul Hughes and Patrick Ronaldson, the agency has grown hugely in recent years and is now regarded as Ireland’s biggest creative agency. The trio were later joined as directors by Richard Carr and finance boss John O’Sullivan.
Accenture began its move into marketing in 2013 with the launch of Accenture Digital. As an indication of how seriously it was taking its new remit, it opened a 10,000-square-foot content studio in New York last year to develop advertising and marketing strategy for clients. Its Irish arm has recruited a number of up-and-coming ad agency staff in recent times.