Seat Ireland and 3Arena have announced a new two-year sponsorship, the value of which has not been disclosed. The deal sees Seat become the car partner for 3Arena to showcase the brand’s latest models and electric motoring offerings. The Spanish car brand’s ties with music events includes Barcelona’s Primavera Festival and in Ireland with 2FM Rising.
Seat has been on a product offensive of late. Its models range from the Seat Ibiza for the young and fun-seeking millennial, right up to the seven-seater Seat Tarraco SUV for Irish families. 3Arena in Dublin’s Docklands has an average footfall of 850,000 per year. Recent major acts include Cher, Rod Stewart, Hozier, Lewis Capaldi and Elton John.
Mike Adamson, CEO, Live Nation pictured with Neil Dalton, head of marketing, Seat Ireland
