Sky goes with cool pitch for Fortitude

Fortitude on Sky Atlantic

To mark the network premiere of Fortitude on Sky Atlantic this week, Sky Media Ireland has created a ice-themed ad break. Fortitude has been described by The Times as “one of the most anticipated TV shows of 2015”. It tells the story of a close-knit Arctic community which starts to unravel when a mysterious death threatens the town.

Created and written by Simon Donald (Low Winter Sun), it stars Academy Award nominee Stanley Tucci, Michael Gambon, Christopher Eccleston and Sofie Gråbøl. The 11-part series starts at 9pm this Thursday, with later repeats. Sky Media has collaborated with advertisers to produce an ice-themed first centre break in the first episode.

Sky Atlantic’s channel sponsor Volvo has shot some Fortitude-themed sponsorship idents in Scandinavia to open and close the break. Advertisers appearing in the break itself include Coors Light, Sony Xperia Z3, Red Bull and Laya. The ad break was created and curated by Trina Gleeson, sales controller at Sky Media Ireland.

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