The Spar Christmas TV ad created by Publicis was named the best broadcast campaign at the Checkout National FMCG awards presented at a lunch in the Four Seasons Hotel. The Spar ad shows fir trees in unusual settings, from the Beara Peninsula to a swimming pool and a bustling Middle Abbey Street. Shot over five days by Irish duo DADDY, it was set to a cover of The Raveonette’s ‘Christmas Song’ by Jape and Gemma Hayes.
The other finalists in the grocery broadcast ad category were Chemistry’s Club Orange ‘The Ultimate Wingman’ for Britvic, Galaxy with a computer graphics-created Audrey Hepburn and the Brady Family ‘I Ham’ campaign by Bloom. Aldi won best print, National Lottery’s Daily Millions best outdoor and Cadbury’s Dairy Milk ‘Joy Tree’ viral shot in St Anne’s Park in Raheny the best online/digital category. In all, 21 awards were presented.
Kenco’s tie-up with designer Orla Kiely earned the brand the best sponsorship/brand Association award. SuperValu was commended for its sponsorship of the GAA Football Championship. Coca-Cola HBC Ireland won the branded supplier award and Irish Distillers Pernod Ricard the alcohol supplier of the year.
Cadbury Dairy Milk, which marks 80 years of chocolate production at its Coolock factory, won the brand legacy award. Event sponsors included RTE Media Sales, Brandbank, Heineken Ireland, Clear Channel and Nielsen. The judges included Kay McCarthy, MCCP; Joe Wilde, Ground 4D; Martha Fanning, Behaviour & Attitudes; Stephen Vard, The Vard Partnership; Eoghan Phelan, Visualise and David Berry, Kantar Worldpanel.
Photo: Dara Meaney, RTE Media Sales, presented the best TV/radio ad award to Spar’s Suzanne Weldon