Naomi Staff has been appointed managing director at Core Research. Staff has over 11 years experience in market research, meaning she has great knowledge and insight across a wide range of industries. She also has specific expertise in the finance, alcohol, telecoms and social sectors. Her appointment will be effective from the start of November.
She replaces Mark Nolan, who recently moved to Genesis.
Staff joined Core five years ago as research director from Kantar, the WPP-owned agency previously known as Millward Brown, where she was associate director. She later became business director at Core in 2017. She is the honorary secretary of the Marketing Society and has a BSc in psychology and MSc in consumer psychology from Bangor University in Wales.
