Mirror Media, publisher of the Irish Mirror, Dublin Live, RSVP Magazine and Cork Beo, has formally changed its name to Reach in Ireland. The publisher’s UK parent company rebranded to Reach in May last year after acquiring Northern & Shell-owned titles Daily Express, Daily Star and OK! Magazine but the timing was not seen to be right time for the Irish business.
Managing director Joanne McGreevy said that as the business continues to evolve in Ireland, the group’s portfolio of newsbrands reach far beyond just the Mirror title now, so the time is right to make the change and adopt the Reach name. When the then Trinity Mirror acquired Northern & Shell, the deal also included the 50 per cent stake in the Irish Daily Star.