For the first time ever, media campaigns were honoured at the Sharks festival in Kinsale and six gold awards were presented. Starcom won two golds, one for SuperValu and a second for National Lottery’s EuroMillions. Carat won gold for Kellogg’s Field of Dreams, OMD for Renault Scrappage, Mediacom for Audi A1 and Vizeum for Powers Whiskey. Mindshare, Carat and Starcom won silvers and PHD was among the bronze winners.
The big Irish creative winner at the Sharks was TG4’s Seven Signatures (above) series of print ads by Publicis QMP. The ads, saluted at the National Newspapers of Ireland (NNI) awards, won two golds, a silver and two bronze. Boys and Girls, Chemistry, DDFH&B, Irish International, Leo Burnett and Rothco all won silvers.
Dubliner Sean Boyle was on hand to accept a host of awards for BBDO New York. Blinder and Windmill Lane were also honoured. Next year’s Sharks will be the festival’s 50th anniversary.