Musgrave’s SuperValu was voted marketing team of the year at the Marketing Institute’s All Ireland Marketing Awards, aka the AIMs. The awards salute marketing achievements across 19 categories. The SuperValu team, which was led by Shane Lynch, were also honoured with a second prize, taking home the client agency collaboration award with TBWA.
SSE Airtricity also scored a double, in the shape of the sponsorship management and the integrated marketing awards. Woodies scooped the brand campaign award and Three Ireland the advertising campaign award. The new Young Marketer award went to Tara Byrnes of Coca-Cola, while April Redmond, global VP, Unilever was named marketing champion.
Redmond joined the Anglo-Dutch group in 2017 as global brand VP. She had worked for Kerry Food and Coca-Cola. She is responsible for Knorr, Unilever’s second largest brand, across Europe, the Americas and EMEA. She sits on the Unilever foods and refreshment leadership team, shaping the division’s strategy that contributes more than €19 billion of revenue.
The MC for the AIMs was again RTÉ news anchor Bryan Dobson.
| All-Ireland Marketing Award Winners 2020 | |
| 1. Young Marketer | Tara Byrnes, Coca-Cola |
| 2. New Product | Kerry Foods |
| 3. Gradam Margaíochta le Gaeilge | Littlewoods Ireland |
| 4. Client Agency Collaboration | SuperValu/TBWA |
| 5. Brand Campaign | Woodie’s |
| 6. Customer Experience | Irish Life Health |
| 7. Insights & Market Research | Department of Health |
| 8. Online Marketing Channel | One4allGiftCards |
| 9. Sponsorship Management | SSE Airtricity |
| 10. PR Campaign | Breakthrough Cancer Research |
| 11. B2B Marketing | PML Group |
| 12. International Marketing | Kepak |
| 13. Marketing Innovation & Creativity | Bank of Ireland |
| 14. Integrated Marketing | SSE Airtricity |
| 15. Corporate Social Responsibility (CSR) | Diageo Ireland |
| 16. Small Business Marketing | Coopman Search & Selection |
| 17. Digital Marketing Campaign | Life Style Sports |
| 18. Advertising Campaign | Three Ireland |
| 19. Marketing Team of the Year | SuperValu |
| 20. All Ireland Marketing Champion 2021 | April Redmond, Unilever |
