Tesco Mobile backs Virgin’s Love Island

A new series of Love Island returns to Virgin Media Two in June with Tesco Mobile as sponsor of season five. The package includes broadcast sponsorship of the series, along with popular spin off show Aftersun. Tesco Mobile is also the sponsor across the Virgin Media Player and on demand to allow viewers catch up on any episodes that may have missed.

The deal was brokered by GroupM with Dorothea Whelan working to Suzanne Quinn at Tesco Mobile and Katie Hanley at Virgin Media Solutions. Elsewhere on the broadcast sponsorship front, RTE Media Sales is on the lookout for commercial backers for the Playback Saturday morning weekly round-up  show and for Tracy Clifford’s weekday show on 2fm.

Playback has 312,000 listeners, the latest JNLR book indicates, which is 20,000 up on the previous survey and 37,000 up year-on-year. Clifford, whose show survived the latest revamp by 2fm boss Dan Healy, has a daily audience of 147,000, up by 18,000 year-on-year. RTE Media Sales is looking for an annual fee of €105,000 for Playback.

The asking price for Clifford’s show annually is €145,000.





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