Sinead Troy has launched three new companies in Ireland – IASCA, Yangaroo Music Ireland and, most recently, PlayIrish Radio, along with former Today FM CEO Peter McPartlin, Angela Dorgan and Martin Byrne. Her background is firmly in the music industry with over 25 years’ experience in both the UK and Ireland.
01 When are you happiest?
Singing along to a song I love on the car radio when the sun is out
02 What’s your most treasured possession?
A teddy bear made out of my late dad’s clothes
03 Your social media platform of choice?
My friends challenged me to go on Instagram. I don’t follow people or brands, I follow things I love, so it’s not crowded with other people’s news
04 The worst job you’ve ever done?
Hanging men’s underwear in Dunnes Stores at the age of 17
05 What ambitions do you still have?
To get to payday with spare funds
06 Favourite writers?
I’ve just finished Elena Ferrante’s Neapolitan Novels, but I want to go Irish, so Emilie Pine’s Notes to Self was a recent read and magnificent. Also watch out for an upcoming Irish writer called Alex Donald
07 A film you’d watch again tonight?
08 What do some people think about you that isn’t true?
I don’t know, I must start asking around
09 What keeps you awake at night?
Always money, particularly funding for IASCA and now PlayIrish
10 Which words do you overuse?
“Like” and some curses that can’t be mentioned
11 Favourite ad?
Eir with Chasing Abbey
12 Favourite gadget?
My Sonos speaker
13 A brand experience that disappointed you?
Apple Radio – just don’t love the navigation
14 What living person do you most admire?
President Michael D Higgins
15 Most embarrassing experience?
Too many. No one would invest with us if they knew
16 Your idea of hell on earth?
Working in a bank
17 What would be your fantasy act of heroism?
Obliterating poverty in the world and homelessness in Ireland
18 You’re on a dating app, what’s your opening line?
Cén chaoi a bhfuil tú?
19 Someone or something that strikes you as beautiful?
A smile or a belly laugh makes everyone beautiful
20 You’re on Death Row, what’s your last meal?
A simple Italian dish followed by hot apple tart and vanilla ice cream