Marketing agency Thinkhouse is to reveal daily global insights affecting young people in the wake of the Covid-19 pandemic. The 2020 edition of Youth Culture Uncovered sees the agency collaborate with young people across the world to uncover insights and trends affecting the lives of youths during the crisis, with daily updates on Instagram.
The Youth Lab’s head, Claire Hyland (above), says the agency’s insights, strategy and planning division, has launched ‘Emerging in an Emergency’, a version of Youth Culture Uncovered deployed differently, for a different world. The key areas of exploration are outlook, learning and education, climate and connection by spanning three offerings.
They are the daily insights on Instagram, giving a strategic perspective on changing dynamics and different scenarios; virtual workshops, where guests can sign up to Thinkhouse social channels and attend on Zoom. Switch it up scenario planning will try and find solutions and future pathways for both young people and organisations as they move towards a Covid-19 free world, from escaping life in lockdown to navigating ‘the new normal’.
YOUTH LENS
Claire Hyland said The Youth Lab spends its days looking at the world through the lens of young people. “Now more than ever before,” Hyland said, “our research needs to reflect a real-time perspective, given attitudes and behaviours are changing daily as the world comes to grips with Covid-19.” The idea is to map out the changes from a youth perspective.
‘Emerging in an Emergency’ is the fourth annual investigation undertaken by The Youth Lab. The investigations are designed to understand life through the lens of 16-35-year-olds, providing businesses with insight and intelligence to resonate better with youth audiences, respond to their challenges and ensure continued brand relevance in the long-term.
Thinkhouse is owned by directors Jane McDaid and David Coyle.
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