Tourism Ireland is doubling its marketing investment in China to €1 million and will also double its marketing team to 12 over the coming months in a bid to grow Chinese visitor numbers to 200,000 by 2025. The announcement was made by Tourism Minister Shane Ross ahead of Tourism Ireland’s largest ever sales mission to China.
A record 26 tourism businesses and five island of Ireland tourism industry leaders are on a trade visit Guangzhou, Chengdu, Shanghai and Beijing this week, to meet travel agents, tour operators, airlines and travel journalists. The expansion news comes on the back of last year’s increase of 11 per cent in Chinese visitors to Ireland.
