Tourism push on social for Wild Atlantic way

Images of Ireland’s Wild Atlantic Way will be viewed by a global audience as theCall of the Wild’ social media campaign is rolled out. A joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland, the campaign asked local people on the Wild Atlantic Way to share images and video of their hidden gems.

Over 4,000 images and videos, ranging from breathtaking landscapes to fine food – but known only to locals – were shared during the two-week campaign using #MyWildAtlanticWay. Some of the entries feature in videos shared near and far on social media channels. Everyone involved had a chance to win a two-night getaway along the Wild Atlantic Way.

Genevieve Callander, Galway, was the winner –

The campaign, which predominantly targets holidaymakers from overseas, is expected to be viewed by over a million targeted social media users over the coming weeks. Fáilte Ireland teamed up with eight sporting legends from along the Wild Atlantic Way, from Aidan O’Mahony in Kerry; Orla Finn, Cork; Podge Collins, Clare; Michael Murphy, Donegal; Róisin Upton, Limerick; Lee Keegan, Mayo; Alan Cawley, Sligo and David Collins in Galway.

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