UPC is unwilling to make any comment about its creative review which is in progress. Irish International BBDO created the current campaign fronted by TV host Craig Doyle (pictured above). Elsewhere in adland, the HSE has appointed Cawley NeaTBWA, Kick Communications and Rothco as its creative agency roster.
Rothco has handled the Crisis Pregnancy Agency (CPA) in recent years. The agency is now part of the HSE.
A decision is still awaited on which agencies will handle the HSE media. The SuperValu creative review is now down to two agencies, DDFH&B-JWT and the incumbent, McCann Erickson. Cawley NeaTBWA is no longer part of the review. Chemistry won the pitch for the Irish Examiner creative review.
