British TV host and newspaper columnist Claudia Winkleman has made her debut in a TV ad for Procter & Gamble’s Head & Shoulders Suprême premium shampoos and conditioners designed for women. The ad is far removed from a typical hair commercial – completely unscripted and tailored for the presenter best known for her impromptu live presentations.
Jo Vaughan, senior haircare brand manager at P&G, says Winkleman is recognised for her glossy locks, signature fringe and candid personality, making her an “ideal fit” for the brand. With a penchant for wearing black – the no-go colour for dandruff sufferers – she is regarded as being the “ultimate test” for the new shampoo brand’s formula.
Winkleman said P&G called and asked if she would be in their Head & Shoulders ad, which is “freakishly lovely of them… I never really consider anything unless I’m in love with the product and as it turns out I am completely obsessed. It’s like a magical formula that’s been made by unicorns. Head and Shoulders will never get rid of me”, she added.
Winkleman and Vanessa Feltz were famously embroiled in a controversy last year after Sunday Times columnist Kevin Myers made remarks about pay parity and suggested that men had to earn it by being more ambitions and not having babies. Myers wrote that “Jews are not generally noted for their insistence on selling their talent for the lowest possible price”.
The article was slammed as being racist and Myers was sacked by News Corp.