ArchiveNovember, 2009

Sunway adopts honeymoon idea

Irish tour operator Sunway has come up with an idea to try and seduce engaged couples by urging them to suggest to their wedding guests that they pool together and pay for their dream honeymoon. They want couples to register with them and get their wedding guests to commit a sum of money towards their […]

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New car show for 3e

Ireland’s only motoring show with Irish cars, locations and hosts starts this Friday on when Xccelerate takes to 3e screens at 7pm.  Produced by City Productions, the show is presented by motoring  journalist Conor Twomey and broadcaster Rachel Wyse. Xccelerate is aimed at both men and women of all ages. The show will deal with all types […]

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Barnardos launches pre-Budget ads

Barnardos, the children’s charity which has  the maxim ‘Where no child gets left behind’,  commissioned Creative Inc to develop a pre-  budget campaign aimed at protecting  Ireland’s most vulnerable children from the  worst effects of the upcoming budget. While it is clear that difficult decisions have to be made in the current economic context, Barnardos […]

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The Observer to shrink in size

The Observer is to reduce in size from seven to four sections and close its sport, music and woman monthly magazines next year in cutbacks announced by publisher Guardian News & Media. The business and personal finance sections will be merged into the main paper. The travel section will move into the Observer Magazine. The […]

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Independent goes with iPhone app

Independent.ie has launched what it claims is the country’s first national newspaper title iPhone application allowing readers news access on the Apple iPhone and iPod Touch in any location. Users can view news headlines, articles and pictures quickly and send them to friends. The iPhone application from Independent.ie contains the latest news updated throughout the […]

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Rugby scores with Irish sports fans

As far as the most cherished and memorable sporting moments in Irish sport this year, rugby has easily come out on top with Ronan O’Gara’s drop-goal against Wales in the Millennium Stadium in Cardiff to give Ireland the Grand Slam achieving the lion’s share of the popular vote. O’Gara’s memorable kick scored a resounding 61.1 […]

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DesignWorks 25 wins Idea grand prix

DesignWorks 25 won the grand prix Irish Design Effectiveness Award (Idea) for Michaela’s Music House (MMH) illustration-based violin tutor at the 15th annual awards organised by Design Business Ireland. The MMH book was written by acclaimed musician Gwendolyn Masin. Other award winners included Neworld Associates for its re-brand of Don Carlos for Boyne Valley; the […]

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Guide for sponsors launched

An introductory guide for rights holders seeking to secure sponsorship was launched by the European Sponsorship Association (ESA) today. The 23-page guide is aimed at small organisations with properties to promote and newcomers to sponsorship looking to incorporate sponsorship into their business plan. There is advice on the preparation, prospecting and approach to potential sponsors […]

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Rothco and Vizeum win Dublin Bus

Rothco and Vizeum have been appointed to handle the creative and media accounts for Dublin Bus after a lengthy review. Also pitching were DDFH&B-JWT, Ogilvy, Mindshare, McConnells/MCM and the incumbent, Cawley NeaTBWA and OMD.

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Betfair gambles on rugby series

Betfair is to sponsor across media coverage on RTE of eight major rugby ties, including Ireland’s three upcoming internationals in the Guinness series. The sponsorship covers radio and online and is the first deal of its kind involving RTE rugby coverage.

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BGE spreads new light in Dublin city

Bord Gáis Energy (BGE) is sponsoring the thousands of festive lights in Dublin city this Christmas. The lights, which will be officially switched on in three separate ceremonies around the capital later this month, will use a consistent colour palette of warm and pure white to link the city’s shopping streets. Along with the Grafton […]

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Cash is king as plastic misses out

Credit card spending is down by 15 per cent compared to this time last year as consumer habits return to 2005 levels, a new report on the year’s third quarter consumption results jointly released by the UCD Smurfit School and the Marketing Institute of Ireland shows. The monitor reveals that consumer expenditure is expected to […]

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