AIB is promoting its new Me2U money transfer service on the biggest near field communication (NFC) enabled out of home (OOH) campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel six sheets, 10 fully wrapped bus shelters and 55 six sheets located in cinema lobbies across the country.
Billboards, digital TransVision and wrapped phone kiosks complete the two-week bust of activity. NFC is a set of standards for smartphones and similar devices to set up radio communication with each other by touching them together or bringing them to within a few inches.
In the case of OOH posters, a tag is applied to the poster which the smartphone recognises and receives information from the poster panel. Possible applications include vouchers, maps or links to web sites. In AIB’s case, the tag brings the passer-by to a landing page where they can download the Me2U app.
The Me2U app allows registered AIB Phone & Internet Banking customers to send money from a valid euro personal AIB Visa debit or credit card to a recipient’s euro personal Visa card (credit, debit or pre-paid) using the recipient’s mobile number.
NFC has been used on a few occasions on out of home posters in the past year but the AIB campaign is by far the biggest application of the technology to date.
The campaign was planned by Starcom and outdoor specialist Source.