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Diageo top OOH advertiser in 2015

PML Group’s annual out of home (OOH) market review for 2015 shows that the sector grew by six per cent last year, following a similar level of growth in 2014. Ireland’s leading outdoor advertising specialist attributes the upward pattern to the ‘always on’ nature of the medium, improvements in the quality of the advertising plant, […]

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JCDecaux to support three charities

French poster company JCDecaux has confirmed its three nominated charities in Ireland for the coming 2016/17 two-year period. A total of €1.75 million worth of outdoor media space will be provided to raise awareness and drive fundraising for the Alone charity which helps the elderly, children’s charity Barnardos and the Irish Cancer Society – much […]

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Danske Bank first on roadside digital

Danske Bank has kicked off the New Year with a take-over campaign on an all-new roadside digital out of home (DDOH) media screen in Belfast. The screen is the first roadside DOOH ad of its kind to launch anywhere on the island of Ireland. Measuring almost 30 square metres, the display is situated on Shaftesbury […]

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O’Kane and Byrne promoted at PML

Two key members of PML’s client service team have been promoted at the company. Laura O’Kane and Jennifer Byrne have both been made account managers. O’Kane joined PML three years ago and has worked on Kellogg’s, Glanbia and Bank of Ireland. Byrne also joined the OOH specialist in 2012 and has worked on Three, Aer […]

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McGargles wins Love Irish Food brand award

The Rye River Brewing Company beer McGargles is the winner of the fourth annual Love Irish Food brand development award. The win sees McGargles receive €70,000 worth of out of home advertising space from Exterion Media. In addition, ad agency OwensDDB has contributed an €8,000 creative bursary to the award open to Love Irish Food […]

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PML bought by Posterscope

UK-based Posterscope has bought PML Group, Ireland’s leading out of home (OOH) advertising specialist, for an undisclosed sum. Following completion of the deal, PML will be part of the Posterscope worldwide network, which is part of Dentsu Inc. Established in 1982 by Jimmy Cashen and the late Gerry O’Donoghue, PML has offices in Dublin and […]

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Repak goes arty for recycling sake

To mark Recycle Week, Repak commissioned an art installation made out of recycled plastic collected from the general public on the streets of Dublin and recycled plastic from around the country. The ‘Fantastic Plastic’ sculpture was created by Eoghain Phelan. It is made from plastic drinking and toiletry bottles, airport security trays and old election […]

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JCDecaux rolls out Première network

The roll out of JCDecaux’s Première network is now underway. In phase one, sites in Dublin on busy routes have been converted to premium back-lit sites. Campaigns are now running at Annesley Bridge (96 sheet), Leinster Avenue, Dolphin’s Barn and Ranelagh Road. Tony O’Flanagan, marketing director, JCD Ireland, said upgrading prismatic billboard locations to Première sites […]

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Love Irish Food awards get underway

Love Irish Food is partnering with out of home company Exterion Media to launch the annual brand development award. The prize gives one Love Irish Food member €70,000 worth of advertising space on Exterion’s retail six sheets, PurchasePoints and across the company’s digital network. The OOH campaign will run nationally for two weeks. The prize includes […]

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Electric Ireland take ads with smart message

Electric Ireland Smarter Living phone charging bus shelters went live this week. Based on the premise of ‘Simple ideas that make life better’, the shelters allow commuters to charge their phones as they wait for their bus with a built in charging dock for Apple and Android phones and include tips in the creative as […]

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Soft drinks big in Dublin – PML study

Consumption of soft drinks is high in Dublin with almost six in 10 people consuming soft drinks at least once a week, a PML Group study shows. It is highest among males at 63 per cent and 16-24 year olds at 65 per cent. Coca-Cola is the brand most people consume more than once a […]

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Diageo top half year spender on outdoor

Diageo continues to be the highest spending advertiser on out of home (ooh) formats for the first half of 2015, new figures show. The latest Posterwatch report by outdoor specialist PML Group shows the drinks giant – whose brands include Guinness stout and Smirnoff vodka – has increased its ooh investment in 2015 and is […]

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PML rolls out OOH summer campaign

PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer. […]

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