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Water Wipes rolls out new DOOH push

Exterion Media is running an interactive digital out of home (DOOH) campaign for baby wipe brand WaterWipes at Dundrum Town Centre. The campaign, a first for OOH in Ireland, uses thermal imaging to demonstrate skin-to-skin contact between parents and their babies. Exterion created a template to support Water Wipes’ ‘Pure Love’ campaign, with uploaded photos taken […]

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Kearneys front NDC fitness and exercise push

Powered by Dairy is a new engagement-driven campaign to be launched by the National Dairy Council in early August.  It uses mainly out of home (OOH) and digital media to draw consumers in to behind-the-scenes film footage of NDC ambassadors rugby players Rob and Dave Kearney trying their hand at new and different types of […]

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AdGrad uses OOH to promote pitches

The AdGrad class of 2016 from DIT Aungier Street worked with PML Group and JCDecaux in promoting this year’s industry pitches using a Metropanel 6 Sheet designed by the students themselves located just outside the college. The pitches take place in DIT college at 5pm next Thursday. The class of 24 have been split into two […]

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Germany most fancied to win Euros

Germany are set to regain the European Championship football trophy in France this summer. At least, that’s the verdict of the Dublin public, research by Ipsos MRBI for out of home (OOH) specialist PML Group indicates. The survey involved interviews with 300 Dublin respondents, aged from 16 to 54. Four in five of the sample were […]

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Meteor’s Christmas Unlimited top OOH

Meteor’s Christmas Unlimited out of home (OOH) campaign created by Rothco and Vizeum has won the grand prix in PML’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. With research by Ipsos MRBI, the awards measures the effectiveness of over 1,300 campaigns […]

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Diageo top OOH advertiser in 2015

PML Group’s annual out of home (OOH) market review for 2015 shows that the sector grew by six per cent last year, following a similar level of growth in 2014. Ireland’s leading outdoor advertising specialist attributes the upward pattern to the ‘always on’ nature of the medium, improvements in the quality of the advertising plant, […]

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JCDecaux to support three charities

French poster company JCDecaux has confirmed its three nominated charities in Ireland for the coming 2016/17 two-year period. A total of €1.75 million worth of outdoor media space will be provided to raise awareness and drive fundraising for the Alone charity which helps the elderly, children’s charity Barnardos and the Irish Cancer Society – much […]

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Danske Bank first on roadside digital

Danske Bank has kicked off the New Year with a take-over campaign on an all-new roadside digital out of home (DDOH) media screen in Belfast. The screen is the first roadside DOOH ad of its kind to launch anywhere on the island of Ireland. Measuring almost 30 square metres, the display is situated on Shaftesbury […]

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O’Kane and Byrne promoted at PML

Two key members of PML’s client service team have been promoted at the company. Laura O’Kane and Jennifer Byrne have both been made account managers. O’Kane joined PML three years ago and has worked on Kellogg’s, Glanbia and Bank of Ireland. Byrne also joined the OOH specialist in 2012 and has worked on Three, Aer […]

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McGargles wins Love Irish Food brand award

The Rye River Brewing Company beer McGargles is the winner of the fourth annual Love Irish Food brand development award. The win sees McGargles receive €70,000 worth of out of home advertising space from Exterion Media. In addition, ad agency OwensDDB has contributed an €8,000 creative bursary to the award open to Love Irish Food […]

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PML bought by Posterscope

UK-based Posterscope has bought PML Group, Ireland’s leading out of home (OOH) advertising specialist, for an undisclosed sum. Following completion of the deal, PML will be part of the Posterscope worldwide network, which is part of Dentsu Inc. Established in 1982 by Jimmy Cashen and the late Gerry O’Donoghue, PML has offices in Dublin and […]

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Repak goes arty for recycling sake

To mark Recycle Week, Repak commissioned an art installation made out of recycled plastic collected from the general public on the streets of Dublin and recycled plastic from around the country. The ‘Fantastic Plastic’ sculpture was created by Eoghain Phelan. It is made from plastic drinking and toiletry bottles, airport security trays and old election […]

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JCDecaux rolls out Première network

The roll out of JCDecaux’s Première network is now underway. In phase one, sites in Dublin on busy routes have been converted to premium back-lit sites. Campaigns are now running at Annesley Bridge (96 sheet), Leinster Avenue, Dolphin’s Barn and Ranelagh Road. Tony O’Flanagan, marketing director, JCD Ireland, said upgrading prismatic billboard locations to Première sites […]

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