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Safefood gets fired up with DOOH barbeque ads

Safefood is gearing up for the surge in barbeques over the June bank holiday weekend with a dynamically triggered digital out of home (DOOH) campaign on display this weekend. Promoting food safety awareness and highlighting the dangers of undercooked burgers, the campaign incorporates a temperature trigger via PML Group’s Liveposter platform. The trigger variable prompts […]

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Lottery turns to out of home to salute winners

The National Lottery is using digital out of home (DOOH) formats to celebrate past winners of Lotto jackpots. The campaign runs on formats including Tesco Live, Digitower and Applegreen digital nationwide. It calls out Castlebar as Ireland’s luckiest town for lotto winners and marks ‘winiversaries’ of specific stores and locations where customers won big. The […]

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PML Group plans for greater OOH ads

PML Group marketing director Colum Harmon reports on the implications of the Covid-19 pandemic for out of home (OOH) in Ireland, both short term and further into the future   Committing thoughts to paper at this time is no doubt a dubious endeavour but as this ever-evolving crisis plays out, it strikes me that at least […]

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Outdoor backs RTÉ’s Shine Your Light initiative

Ireland’s out of home (OOH) advertisers are joining forces to promote #ShineYourLight. Organised by PML Group, the OOH campaign will see digital screens across the country broadcast a special supporting message on Friday and Saturday in the lead-up to and during the event at 9pm this Saturday with a simultaneous nationwide takeover of screens. The […]

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JCDecaux thanks frontline workers

As Ireland comes to grips with current travel, social and work restrictions due to the Covid-19 pandemic, JCDecaux Ireland’s digital out of home (DOOH) network is currently showcasing messages of gratitude to Ireland’s healthcare workers, retailers and postal and delivery workers with various sites hosting the ads as a way of saying ‘thank you’. Pat […]

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Disney+ gets launch ads out on posters

Disney’s long-awaited streaming service has arrived in Ireland. Building hype pre and post launch, out of home sites were awash with Disney+ messaging with a combination of traditional and digital formats hosting the campaign. The new platform has over 500 films and thousands of TV series from Disney, Pixar, Marvel, Star Wars and National Geographic. […]

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Core predicts outdoor spend of almost €95m

Core is forecasting that the value of out of home (OOH) advertising spend in the Republic in 2020 will amount to €94.4 million, an increase of 4.1 per cent on last year’s €90.7m total. The company’s Outlook industry analysis report says digital OOH continues to drive demand and accounted for about 26 per cent of […]

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Collins new commercial manager at JCDecaux

Chris Collins has been promoted to commercial manager at JCDecaux Ireland. He joined the company three years ago as agency sales manager from Clear Channel, where he was an account manager. Prior to that, he spent five years as a director of the ILTB training company and was manager of the Westwood health and fitness […]

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Today FM elects to go with playful ads

Today FM kicks off its first ad campaign of the year with an irreverent take on the general election. The Communicorp station worked with Dynamo and Adtower in a campaign for #GE2020 around 200 digital out of home sites (DOOH) nationally. The ads aim to engage consumers with the station’s Last Word with Matt Cooper […]

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PML Group announces Poster Impact winners

Ireland’s top posters for 2019 are revealed in PML Group’s Poster Impact 2020 awards. Diageo won the alcohol category for its Rockshore poster created by BBDO Dublin with media by Carat. In the financial  services catogory, AIB was the winner for Rothco and Starcom. Lidl was the supermarket category winner with work by BBDO and […]

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FreeNow’s hula girl gets people in holiday mood

Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]

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JCDecaux partners with four charities for 20/21

JCDecaux will work with four charity partners in 2020 and 2021 – Alone, Barnardos, Fairtrade and Fighting Blindness. In recent years, JCDecaux has partnered with various charities for two-year terms, providing each with access to their out of home (OOH) formats to raise awareness of the issues they face and encourage the public to support […]

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Electronics top Black Friday list

The Black Friday shopping craze has been embraced by Irish consumers with many saying they are on the lookout for the best deals on offer, particularly electronic goods and fashion. Research by PML Group points to the shopping intentions of Dubliners on Black Friday. The study found that 40 per cent of Dublin adults will shop […]

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