Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]
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First poster to catch lung cancer
As part of their campaign for Lung Cancer Awareness Month taking place throughout November and to bring down the high lung cancer death rate through better awareness of symptoms, the Marie Keating Foundation has created the first poster to catch lung cancer. The campaign was devised and rolled out by The Brill Building and the […]
PML marks 40 years with 4T campaign
PML Group has marked four decades in business by running their own national out of home campaign across various formats and sites. The 4T initiative was developed in-house by PML Create design team deploying the group’s Mind, campaign planning and audience optimisation, Maps, along with the specialist’s inventory and audience visualisation tool. The agency’s Innovate team […]
Global Ireland wins best small workplace
Out of home company Global Ireland has been named the winner of this year’s best small workplace in Europe. Great Places to Work ® identifies the best workplaces in Europe by analysing workplace programmes and surveying staff. The ranking is based on the confidential survey data representing 1.4 million employees from over 3,000 companies. Global […]
JCDecaux goes big with Digi48s
JCDecaux have begun rolling out a large format digital out of home (DOOH) network with the introduction of Digi48 roadside billboards in Dublin on the N11 Loughlinstown and on Ann Street in Belfast. An In the coming weeks, a similar digital billboard will launch in Garden City in Derry. The Digi48s join the company’s Digishelters, […]
Lego creates special build for Dublin store
World famous Danish toymaker Lego has unveiled a crowd sourced special build on Wexford Street’s Golden Square to mark the opening of their new flagship store on Grafton Street in Dublin. The installation, devised by Kev Gascoigne of Fairy Bricks, comprises a Lego mosaic framed on the board, which was built at Dublin Comic Con […]
OOH’s role in back-to-school campaigns
The 2021 back-to-school shopping season came with many challenges for both families and the marketers that wanted to reach them. This year, parents face a different type of threat, inflation. To help brands get a take on current trends, Talon Ireland surveyed more than 200 Irish families with children in school to find out their […]
Nurofen seeks relief with long lasting ads
When devising the new out of home (OOH) campaign for the launch of Nurofen Long Lasting, the idea emerged that longer pain relief requires a longer poster. So the brand organised a takeover of the 240 sheets in Ranelagh and Terenure. Comprising five 48 sheets the 30-metre-wide displays involved a special extended build showing capsules’ […]
Paddy Power run fun ads for festival
A Twitter-enabled bus shelter dispenser is at the centre of a new out of home (OOH) campaign on Dublin streets celebrating to celebrate the Paddy Power Comedy Festival. The festival kicks off next Thursday July 21 for four nights in Iveagh Gardens with some of the top names in Irish comedy on the bill, including […]
Three companies vie for CIÉ contract
The three main contractors in Ireland’s out of home advertising market will compete for the estimated €45 million CIÉ commuter network estate currently handled by Global. The company, which up to last year traded as Exterion Media, has managed the contract since 2014, including a two-year extension option which came into effect four years ago. […]
Sun ads shine a light on using time
News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, page views are said […]
PML Group rolls out Impact Awards winners
Personalities, summer vibes, sustainability and event-based marketing were common themes among the ten winning out of home (OOH) campaigns in this year’s PML Group Impact Awards. The awards are selected from more than 800 OOH campaigns with research by Ipsos MRBI. The list of winners feature in full exclusively in the March issue of Marketing.ie. […]
Disney+ Amplifies message for Turning Red
Disney+ has broken new ground in out of home (OOH) advertising in Ireland with the launch of its new movie, Turning Red. In a media first, the streaming service has teamed up with Mediaworks and PML Group’s Source division to become the first campaign to use Amplify, Global’s new digital platform across its large format […]
