Out of home contractor JCDecaux is in the market for a new naming sponsor for its Dublin Bikes rental scheme as the current contract with Now, Sky’s streaming subscription service, comes to an end. The €750,00 a year, three-year asking price allows the scheme’s partner €150,000 in outdoor advertising and a series of radio promotions. […]
Outdoor RSS feed for this section
Just Eat delivers ads ás gaeilge
Just Eat has produced a new version of its ‘Did Somebody Say’ track ás gaeilge along with a series of out of home ads in the Irish language. At the end of Just Eat’s latest campaign, which features global superstar Christina Aguilera and hip-hop artist Latto, people will be able to hear ‘Did Somebody Say’ […]
Ogilvy rolls out new Bord na Móna work
Ogilvy has created a new national campaign for Bord na Móna titled ‘We’re Doing More’. The activity builds on the ‘More than Móna’ message with imagery by award-winning illustrator, Eiko Ojala. The ads showcase Bord na Móna’s sustainability strategy as the company pursues a plan to deliver renewable energy to support Ireland’s green energy requirements […]
McDonald’s most recalled OOH campaign
McDonald’s served up the best recalled of the 1,000-plus out of home (OOH) campaigns tracked by PML Group and Ipsos B&A last year, and once again took the award in the dining category of the 2024 Impact Awards, beating competition from within the QSR and fast food sectors. Media was by Zenith. The Chef sauce […]
Micromedia has Wildstone in its sites
Irish out of home (OOH) operator Micromedia has partnered with UK site owner Wildstone to operate two digital poster locations in Dublin at Donnybrook Road and Killeen Road. The freehold contract marks Wildstone’s entry into the Irish DOOH market. Launched in 2014 and run by managing director Dave Smith, Micromedia operates 240 digital advertising screens […]
Global estimates over 23m weekly journeys
A new report by Global Media & Entertainment in Ireland reveals that there are 23.3 million journeys made each week in Ireland. The research, which was conducted by Ipsos B&A, delved into the behaviours and mindsets of outdoor audiences across Dublin city, the Greater Dublin area, Cork, Galway, Limerick and Waterford. The study also details […]
PML posters now fully recyclable
Out of home specialist PML Group has extended its commitment to a greener and more sustainable future by partnering with Horizon Digital Print (HDP) in an initiative which sees them deliver fully recycled and recyclable paper across all roadside print formats. These include 6 Sheets, 48 Sheets, 96 Sheets and Golden Squares. It is the […]
JCDecaux adds 19 new Digipoles
JCDecaux are expanding their Digipole network with the introduction of 19 new screens on routes around Dublin. It brings the total number of Digipole screens in the capital to 25. The new Digipole locations, including Donnybrook, Malahide Road, Merrion Road, Naas Road and Navan Road among others, were selected on the basis of visibility […]
PML points to food brands’ appetite for OOH
In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. Among the most active advertisers were Tirlán (formerly Glanbia), up 46 per cent; Kraft Heinz, up 245 per cent) and Valeo Foods, up […]
Aoibhín Lennon new OMA director
Aoibhín Lennon has been appointed as director of the Outdoor Media Association (OMA) and will oversee the outdoor industry representative body’s development and initiatives. She was previously business director and client director at Core’s Spark Foundry. She also worked overseas, as an account director and implementation planning and investment manager at ZenithOptimedia and GroupM’s MediaCom […]
Micromedia unveils first solar poster
Ireland’s first viable, zero carbon emission illuminated billboard has been unveiled at 151 Pearse Street in Dublin city. Incurring zero energy costs, the lighting for the display billboard is fully powered by solar energy and operates independently of the grid. The project, the first of its kind in the country, is an initiative of Micromedia, […]
Durex ads highlight ill-fitting condoms
A thought-provoking out of home campaign is currently doing the rounds in Dublin aimed at drawing people’s attention to Durex’s Sensations condom. The billboards deliberately don’t fit within the site frame to let people know that they could be using ill-fitting condoms. The campaign, rolled out by Headcase Marketing and Zenith, show giant condom wrappers […]
EV launches drive OOH market in Q1
Out of home advertising for new electric vehicles in the first quarter of the year increased the market’s display value by 60 per cent, PML Group reports in its first quarterly Watch bulletin. New EV marques launched included the Opel Mokka, Fiat 500e, Toyota C-HR, and ORA Funky Cat. SIMI said new car registrations for […]
