Branding agency Totem has plans to double its operation following its wins at Transform Awards Europe in London. The European awards show salutes excellence in rebranding and brand strategy. Founded in Waterford in 2002 by creative director Colin Byrne (above), Totem plans to expand overseas following several recent client gains. The agency works with businesses […]
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IAPI names FFF programme judges
Earlier this year the Institute of Advertising Practitioners in Ireland (IAPI), along with International Women’s Day, launched the Female Futures Fund (FFF). In recent weeks, IAPI received over 60 applications for the programme from women working in the institute’s member agencies from which a total of 25 will receive a bursary allowing them to take […]
Kirwan to head up marketing at Flogas
Rita Kirwan has joined Flogas as marketing and communications director. A highly respected marketer, she has held senior roles with some of Ireland’s best known retail, telco, FMCG and drinks brand owners. Most recently, she spent over nine years at German-owned discounter Aldi Ireland where she created the Kevin the Carrot advertising character and developed […]
Folk’s radio ad highlights swimming dangers
As spring kicks in and with summer on the horizon, Folk VML has created a radio spot for Water Safety Ireland (WSI) to tap into the trends of autonomous sensory meridian response (ASMR) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The spot, titled ‘Don’t Let […]
FM104 extends Al Gibbs’s shows
Dublin music station FM104 is extending its Freaks on Friday house and dance show to two shows a week – Friday and Saturday evenings. The show, hosted by deejay Al Gibbs, has been rebranded to Freaks with Al Gibbs. On air for nearly two decades, Freaks enjoys an enthusiastic following from lovers of house and […]
Indie List launches Gen-Ai services
The Indie List platform for freelance marketing talent has launched new services designed to help enterprises and agencies with GenAi requirements. Peter McPartlin, co-founder, The Indie List, said GenAi has been the buzzword recently and many businesses are grappling with how to integrate it as part of their team skills and capabilities. The Indie List […]
Marketing Society to discuss cultural strategy
Cultural strategy as a business driver and navigating the risks and rewards for brands engaging in culture is the theme for a Marketing Society panel discussion next week. What is meant by ‘culture’? The guest speakers tasked with unpacking and debating the complex topic are broadcaster and writer Louise McSharry, Jessica Lynn, marketing director, Irish […]
Bank of Ireland renews rugby deal
Bank of Ireland has agreed a five-year extension to its four Irish rugby provinces’ sponsorships across all levels in Connacht, Leinster, Munster and Ulster. No details on the value of the new contract were disclosed. The new deals, all to run until 2028, extend the bank’s support for women’s rugby. As well as its current […]
Boots No 7 ads warn about UV levels
Boots Ireland has rolled out a campaign for its No 7 Future Renew skincare range warning consumers when the UV index reaches damaging levels. The work was developed by GroupM’s EssenceMediacom across TV, VoD, social, radio and digital out of home (DOOH). The DOOH executions include live warnings which are triggered when the UV index […]
Go-Ahead on a re-run with Dublin GAA
Public bus company Go-Ahead Ireland (GAI) is extending its existing three-year sponsorship with Dublin GAA which covers sponsorship of the men’s and women’s adult leagues and championships across football, hurling, and camogie until at least 2026 for an undisclosed sum. Dublin GAA’s club adult league and championships comprise 88 clubs with thousands of players competing […]
TPH supports Goal campaign for Gaza
The Public House (TPH) has created a pro bono campaign for Goal highlighting the inhumane conditions Palestinians face in war torn Gaza. Imminent famine, widespread disease, dehydration and escalating violence has created a catastrophic situation for more than two million people living in the strip. Despite the horrific scenes shown on news reports everyday, the […]
IBI appoints Kelly as chief executive
The Independent Broadcasters of Ireland (IBI) has appointed Michael Kelly to the new role of chief executive. The IBI represents the interests of Ireland’s independent radio broadcasters and their listeners with government, regulatory authorities, and stakeholders at a national and European level. The organisation claims that radio services provided by its member stations deliver a primetime […]
