The Institute of Advertising Practitioners (IAPI) has been appointed the Irish representative to the Cannes Lions Festival of Creativity. The world’s largest advertising awards festival takes place in June every year with more than 10,000 delegates. Each country involved has one national sponsor. IAPI used to be the lead organiser of the annual Sharks festival in Kinsale but ended its formal links with the event several years ago.
The Cannes Lions International Festival of Creativity involves seminars, workshops and keynote speakers. Delegates from 94 countries attend to mark the best of creativity in communications across all media, to discuss industry issues and network with one another. IAPI chief executive Tania Banotti (above) said they were determined to ensure Irish advertising becomes more visible at Cannes Lions in the future.
As part of its Cannes Lions links, IAPI will host the Young Lions competition in Ireland early next year. Anyone under 28 working in advertising can compete to win the national competition. IAPI will work with Shutterstock, a global provider of commercial digital imagery and music. Shutterstock will sponsor the two young Irish ad execs in attending next year’s festival by paying for flights, accommodation and delegate passes.
For more information: www.iapi.ie/cannes-lions/