Irish International starts 2016 with a new planning director. The BBDO agency’s head of advertising Dena Walker replaces Leo Moore, who joins the expanding ranks of adlanders migrating to the social media world. Moore, who was headhunted from McCann’s five years ago, has moved to Facebook. He previously worked with Diageo, RTE and Nielsen.
A native of Manchester, Walker joined Irish International seven years ago and spent five years as agency brand planner and digital strategist. She worked with Kick Communications and overseas with Dentsu Mobius in Singapore. Highly regarded by her peers, former Kick colleague Ian McColl says Walker “writes a mean brief, a rare thing these days”.
She was among seven “women of tomorrow” shortlisted for the 2014 IAPI Doyenne award.
Walker, on left, is pictured with IAPI chief executive Tania Banotti
