Walker heads planning at Irish International

PRESS RELEASEÉ NO REPRODUCTION FEEÉÉÉÉ. Estelle Gorby Scoops the 2014 IAPI Doyenne Award Award aims to put spotlight on future women leaders Wednesday 5th March 2014; Pictured is Deena Walker and Tania Banotti at a special IAPI Doyenne Award breakfast ceremony which took place in Fallon & Byrne. The awards are a first for ad land created to champion women currently in management positions, who are being identified in their field as future female industry leaders. The winner was chosen by a panel of Irish advertising leaders, picked from a shortlist of seven nominees working in a cross section of disciplines in the Irish advertising industry including; media planning, media sales, creative and client services. The IAPI Doyenne Award was presented to Estelle Gorby for her outstanding leadership qualities within the Irish advertising, media and PR landscape. Photo Credit © Lorraine O'Sullivan PRESS RELEASEÉ NO REPRODUCTION FEEÉÉÉÉ.

Irish International starts 2016 with a new planning director. The BBDO agency’s head of advertising Dena Walker replaces Leo Moore, who joins the expanding ranks of adlanders migrating to the social media world. Moore, who was headhunted from McCann’s five years ago, has moved to Facebook. He previously worked with Diageo, RTE and Nielsen.

A native of Manchester, Walker joined Irish International seven years ago and spent five years as agency brand planner and digital strategist. She worked with Kick Communications and overseas with Dentsu Mobius in Singapore. Highly regarded by her peers, former Kick colleague Ian McColl says Walker “writes a mean brief, a rare thing these days”.

She was among seven “women of tomorrow” shortlisted for the 2014 IAPI Doyenne award.

Walker, on left, is pictured with IAPI chief executive Tania Banotti






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