DAA appoints new agencies

NO REPRO FEE 30/9/2013 2013 Dublin Airport Authority Sponsorship of Dublin Theatre Festival. The Dublin Airport Authority (DAA) will be tweeting for Godot over the next three weeks with a multi-layered social media campaign to support its sponsorship of the 2013 Dublin Theatre Festival (DTF). Pictured is DAA employee Jennifer Ward getting into character. DAA is sponsoring the Gare St Lazare Players Ireland's DTF production of Samuel Beckett's 'Waiting for Godot', which is expected to be one of the highlights of this year's festival. Dublin Airport will use Twitter, SoundCloud, Instagram, Facebook and Pinterest to promote the production and the festival in general. DAA has also installed soundbooths at Terminal 1 in Dublin Airport playing audio podcasts on the theme of waiting. Daily audio clips from the Gare St Lazare Players production of 'Waiting For Godot' are also being released on the airport's SoundCloud account. Competitions to win theatre tickets and shopping vouchers for The Loop will run on our Twitter and Facebook sites. This week a bowler-hat wearing 'chauffeur' will be at arrivals in either Terminal 1 or Terminal 2 at certain times holding a plain white sign saying 'Godot'. Dublin Airport will tweet to alert people to the chauffeur's presence and to win theatre tickets or shopping vouchers members of the public will have to approach him or her saying "I'm Godot". Dublin Airport has 50 theatre tickets and 25 shopping vouchers to be won at the airport this week. This new production by Gare St Lazare Players Ireland coincides with Godot's 60th anniversary. Gare St Lazare Players have performed their stage presentations of Beckett's work to great acclaim in more than 25 countries across six continents. They mark their return to Ireland with this major new production of 'Waiting for Godot' bringing their unique experience to bear on the Nobel Laureate's theatrical masterpiece. Photo: Mark Stedman/Photocall Ireland

Dublin Airport Authority (DAA) has made changes to its agency roster. Following a lengthy review in recent months, the body for years known as Aer Rianta has moved its media buying and planning from PHD to MediaVest. Mindshare and Vizeum also pitched. Its creative advertising account will now be handled by Rothco instead of Cawley Nea\TBWA.

The review was managed by a high-powered DAA strategic team led by head of consumer marketing Sinead Quish. Assisting them were Brian Sparks at Agency Assessments Ireland and Frances Mary Marsh of FLE Marsh. As part of the analysis of its current marketing services requirements, the DAA has added digital agencies Wolfgang and CKSK to its roster.

The DAA’s global duty free network, Aer Rianta International, and its partners, is to spend almost €50 million on upgrading its stores over the next five years. The company runs airport shops in eight countries across North America, the Middle East and Asia, as well as The Loop outlets in Dublin and Cork. It also owns 20 per cent of Germany’s Dusseldorf Airport.

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