Sinead Lambe is marketing manager at DMG Media Ireland, where she oversees marketing, promotions and sponsorships for Evoke.ie, Extra.ie, MailOnline, Irish Daily Mail and Irish Mail on Sunday. She joined the company in 2004 and was promoted to promotions and sponsorship manager in 2007 for DMG’s two print titles. She became marketing manager in 2012.
01 When are you happiest?
Spending time with my family and friends
02 What’s your most treasured possession?
My photos
03 Your social media platforms of choice?
Instagram, Linkedin and Twitter
04 The worst job you’ve ever done?
Working on a J1 visa in a casino in Lake Tahoe was wonderful until I fractured my toe and had to sit in a cell in the basement to cut decks of cards all day. I didn’t last too long
05 Last Music you bought?
Plugged into compilations on Spotify: Arcade Fire, The Killers, Stone Roses, Radiohead, Bowie
06 Favourite writers?
Julia Donaldson for her fantastic rhyming children’s stories
07 A film you’d watch again tonight?
Dirty Dancing
08 What do some people think about you that isn’t true?
That my hair colour isn’t natural – it absolutely is
09 What keeps you awake at night?
Once my head hits the pillow, I’m out like a light
10 Which words do you overuse?
“Why?” and “why not?”
11 Favourite ad?
Coca-Cola’s ‘Holidays Are Coming’. It gets me every time
12 Favourite gadget?
My iPhone
13 A brand experience that disappointed you?
NTL/UPC
15 What living person do you most admire?
My parents
16 Most embarrassing experience?
Calling AA up to fix my car window when in fact all they had to do was roll the window back up. Don’t ask
17 In what era would you like to have been born?
Born in the 40’s to experience the 60’s era in your twenties. The Beatles, 60’s fashion, Woodstock, the mini dress… the list goes on
18 What would be your fantasy act of heroism?
For my car to magically take off into the air to beat rush-hour traffic
18 Best advice you heard
Taste the soup before you serve it
19 Someone or something that strikes you as beautiful?
My beautiful daughter Robyn and the moon
20 You’re on Death Row, what’s your last meal?
My husband’s curry special
