Guaranteed Irish, the not-for-profit business membership group championing 600 or so homegrown and international businesses in Ireland, has a new €1.2 marketing campaign aimed at showcasing its members’ success. The campaign coincides with Guaranteed Irish Month, an annual event running throughout March spotlighting businesses in Ireland.
A €200,000 multi-channel campaign focuses on Irish business successes across radio, TV, digital and print media. It features brands such as Sudocrem, Viatel, Mincon and Kingspan. Guaranteed Irish is also partnering with FBD Insurance and SuperValu, which is worth another €1m. It sees them use the Guaranteed Irish logo in their marketing activities.
Guaranteed Irish has also rebooted its website to host podcasts and other content, as well as a custom portal that allows its members to trade more easily with one another. The body has three core criteria when assessing a company for membership: evidence of delivering quality Irish jobs, supporting local communities and a commitment to Irish provenance.
Pictured are Brid O’Connell, Guaranteed Irish and Martin Kelleher, SuperValu