SuperValu has signed up as the new sponsor of the Dermot & Dave Show which airs mid-morning weekdays on Today FM. The deal, brokered between SuperValu owner Musgrave, Media Central and Core Sponsorship, sees the supermarket chain’s online shopping promoted through stings, promotions and cross station digital display for the next year.
The show’s previous sponsors were Ford and Tesco.
The Dermot & Dave Show averages 160,000 listeners. The duo is currently touring Ireland with a sold-out comedy tour and recently hosted Today FM’s National Day of Dancing in aid of the Irish Cancer Society. Dermot & Dave launched their weekday mid-morning show in January 2017 with a content focus on comedy, music and stories from around Ireland.
Dermot & Dave pictured with SuperValu’s head of ecommerce Eavan Keane