BMW Mini has awarded its creative advertising account to Chemistry after a three-way pitch with Boys and Girls and Rothco. Boys and Girls had been looking after the business recently as the agency is made up of several former McConnells executives and they had handled the car account for many years. Media was not part […]
ArchiveAugust, 2010
€2 million target for hospice help
It is hoped that this year’s nationwide coffee morning will raise €2 million in funds for local hospice services throughout Ireland when one million cups of Bewleys fresh ground coffee are sold on Thursday, September 16th. All money raised locally stays local and goes directly to fund local hospice care services. Anyone can host a […]
TV3 invites agency pitch
Nick Dunning in The Tudors, one of the most popular series on TV3 Three agencies have been asked by TV3 to make creative presentations for a major promotion which the station is due to run in a few months time. Teresa Murray, marketing and PR manager, TV3, told Marketing.ie that the three agencies in the […]
McCaughey new ICAD president
Pearse McCaughey, group creative director, Cawley NeaTBWA, has been elected president of the Institute of Creative Advertising & Design (ICAD). McCaughey has over 30 years experience working in adland and was previously creative director of Des O’Meara & Partners. Ciara Cantwell, creative director, Associate, is ICAD’s new vice president. The other board members include Fiona […]
Chapter One voted top restaurant
Chapter One has been chosen as Ireland’s top restaurant of the year by an expert panel of judges. The award follows a series of similar industry accolades for the eatery based in Dublin’s Parnell Square. Chapter One won restaurant of the year last year and was selected as the capital’s top restaurant in 2008, 2004 […]
Herald to launch marketing column
The Evening Herald is to feature a media marketing column starting on Wednesday, September 1st. Entitled Campaign Brief, the weekly column will provide readers with an update on industry news, including the latest campaigns, media news, product launches and goings on in adland, PR and research. The column will be written by Michael Cullen, editor of Marketing.ie magazine. […]
TV3 to go with Irish version of Come Dine With Me
TV3 is to bring an Irish version of the highly popular Come Dine With Me reality series to screens as a key part of its autumn schedule which has been announced. The show, which has proved a big audience puller for Channel 4, involves a group of people hosting and cooking for each other to […]
Cadbury game for sports push
Cadbury Ireland has launched its biggest ever marketing campaign with a €15 million spend aimed at getting people of all ages and walks of life to play games again. Young and old, people in villages and in towns, able-bodied and disabled people will be encouraged to play games and challenge each other. Cadbury has conducted […]
Road Safety Authority hires new agencies
The Road Safety Authority (RSA) has appointed two Dublin-based agencies to handle its advertising with Irish International BBDO winning the creative account and the Publicis-owned MediaVest picking up the media buying and planning. Both parts of the account were previously with Belfast agency Lyle Bailie. QMP Publicis and Mindshare were also both part of the […]
