Herald to launch marketing column

The Evening Herald is to feature a media marketing column starting on Wednesday, September 1st. Entitled Campaign Brief, the weekly column will provide readers with an update on industry news, including the latest campaigns, media news, product launches and goings on in adland, PR and research.

The column will be written by Michael Cullen, editor of Marketing.ie magazine.

Stephen Rae

Stephen Rae, editor, Evening Herald (pictured), said he was delighted that Michael Cullen was joining the paper. “He’ll be producing a cutting-edge column with incisive comment, analysis and the latest news,” Rae said. “It will set the agenda and be a must-read for everyone in media and marketing,” he added.

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