Geoff Lyons is group marketing director at Independent Newspapers, overseeing marketing and promotions for the Irish Independent, the Sunday Independent and the Herald. He joined the company as an advertising executive in 1999. He was promoted to Sunday Independent advertising manager in 2004 and then became marketing manager for the Irish Independent a year later. […]
ArchiveOctober, 2014
Acclaimed copywriter Catherine Donnelly dies
One of Ireland’s most highly regarded advertising copywriters Catherine Donnelly has died. A hugely gifted wordsmith, Donnelly was responsible for creating many memorable campaigns and in helping develop fledgling Irish brands, not least through her groundbreaking work for Ballygowan, Ryanair and Barry’s Tea. A perfectionist to the core, her work was characterised by a […]
Tourism Ireland wins at Clios
Tourism Ireland won four awards at the Clio advertising awards show in New York. The honours were for the Publicis London campaign to promote the Wild Atlantic Way, which reportedly reached 40 million people worldwide this year. The Clios aim to salute “groundbreaking work and talent that pushes the boundaries of creativity”. The gala ceremony […]
Boys and Girls create Choose Radio spots
The latest batch of radio commercials aimed at encouraging advertisers to invest in radio has been created by Boys and Girls. Choose Radio ads are designed to show the medium’s creativity, power and reach. Jointly developed by RTÉ and the Independent Broadcasters of Ireland (IBI), the promos go out three times a day on all 36 […]
Diaspora channel gets BAI approval
Irish TV has officially become Ireland’s first international channel with the signing of a contract with the Broadcasting Authority of Ireland (BAI). The new local and international channel targeting the global Irish diaspora began broadcasting in May and now become an official broadcaster in Ireland under a Section 71 content contract. A poll of 1,019 adults […]
Today FM wins PPI top station award
Today FM has been voted station of the year, FM104 music station of the year and Radio Kerry Ireland’s top local station at the coveted PPI Radio Awards. Radio’s outstanding achievement award was, for the first time ever, presented to two people – Lisa Ni Choisdealbha of Independent Broadcasters of Ireland (IBI) and RTÉ’s JP Coakley […]
Sales Placement go with rebrand
Recruitment group Sales Placement has launched a new corporate identity.The rebrand is accompanied by a fully integrated marketing programme and is designed to support a growth strategy as the business heads towards its 42nd birthday next year. The new identity will refresh all of the company branding, including their website, stationery, signage, as well as advertising collateral. Designers […]
Ashmawy to front Sky’s new quiz show
Baz Ashmawy will be returning to Sky 1 early next year hosting a new quiz show called The Fanatics which has just been commissioned. The series will be produced by Victory Television, a joint venture with Sony Pictures Television (SPT), and has been commissioned by Sky 1 director, Adam MacDonald, as part of prioritising the channel’s […]
AAI double bill to conclude Toolkit ROMI series
The Association of Advertisers in Ireland (AAI) has lined up two executives from Nielsen and Millward Brown in the UK to discuss media mix modelling, long term brand equity and the right roles for each media as part of the final instalment in its Tuesdays Nuts & Bolts of Advertising Toolkit series on measuring return […]
Starcom network retains Samsung
Samsung has concluded its global advertising review with its incumbent agencies, Publicis Groupe’s Starcom and Leo Burnett, retaining their sections of the business. The company has also added independent Wieden & Kennedy, as well as Publicis-owned Bartle Bogle Hegarty (BBH) to its creative roster. The decision by Samsung giant is good news for the French agency […]
McDonald joins Cullen Communications
Aoife McDonald has joined Cullen Communications as senior client manager from WHPR. She has over seven years’ experience in consumer PR and sports marketing and sponsorship. She will be responsible for developing and implementing sponsorship for Continental Tyres as they assume title sponsorship of women’s football in Ireland, including the Continental Tyres women’s national league […]
