Bord Gais Energy (BGE) has moved its creative account from Publicis to JWT Folk following BGE’s owner Centrica aligning its advertising and media business globally with WPP group agencies. The WPP alignment follows a six-month review by Centrica for a “new integrated marketing operating model”. Mindshare already handled BGE in Ireland. In the UK, Centrica’s […]
ArchiveJuly, 2019
Public House to handle Boojum
The Public House has been appointed without a pitch as the lead ad agency for Boojum, the Belfast-founded Mexican burrito bar. Boojum now has 18 restaurants country and is manged by former Ulster Rugby player David Maxwell. The chain was bought back in 2015 for around €3 million by Renatus Capital Partners, headed by Michael […]
EBS posters take aim at ‘Begin’ ads
The mortgage department at EBS has launched a new out of home (OOH) campaign directly meeting Bank of Ireland’s call to ‘Begin’ head-on with a wink, asking those those thinking of entering the mortgage market to consider their options before they begin and ‘Look a Little Further’ with EBS. The ads will run for the […]
McDonald’s sponsors new 2fm breakfast show
RTÉ Media Sales has announced McDonald’s as sponsor of RTÉ 2fm’s Breakfast with Doireann & Eoghan. The new breakfast show airs weekdays from 6am to 9am. Brokered by Core Sponsorship, the year-long deal includes 50 x 10-second stings a week, 31 sponsorship spots across the station’s schedule and a podcast and homepage tie-in. The value of the […]
UM to handle Fitbit across EMEA
Fitness wearable technology brand Fitbit has appointed UM (Dublin) to co-ordinate all its media requirements, both offline and digital, across Europe, Middle East and Africa (EMEA). A UM spokesman said the move sees UM (Dublin) take on one of the largest media accounts run in the Irish market. UM is part of the IPG Mediabrands […]
ASAI draws attention to agri ads
To tie in with Farm Safety Week, which takes place from the July 15– 19, the Advertising Standards Authority for Ireland (ASAI), reminds advertisers of their requirements when creating ads set in an agricultural setting. The ASAI wants to highlight what advertisers need to be aware of when featuring children in ads that have an agricultural […]
20 Questions with Laura Daley, JWT Folk
Laura Daley is joint managing director at JWT Folk. She was previously managing director of DDFH&B and group account director at TBWA\Dublin. She also spent over seven years in client service at Ogilvy and almost three years at Havas Worldwide Dublin. She has a BA in politics and history from CD and an MSc in […]
Music video supremo Arnell set for Sharks
Music videos and commercials director and Vaughan Arnell will headline this year’s Sharks festival in Kinsale with a talk on the differences between the two disciplines. Arnell worked with George Michael, Spice Girls and Robbie Williams. His video for Sam Smith’s ‘Dancing with a Stranger’ has got the most YouTube views by a British pop […]
Expressway turns blue for Dublin
CIE’s Expressway as official carriers of the Dublin GAA senior football and hurling teams have taken its sponsorship to another level by unveiling a branded Blue Expressway coach. The bus was launched by footballers John Small and David Byrne. Expressway linked up with Dublin GAA in 2015 and brought the county’s four in a row […]
Harrison replaces Dilleen at Kinetic
Out of home agency Kinetic Ireland has appointed Michelle Harrison as communications manager following the departure of Grainne Dilleen. Harrison will work with the marketing team, compiling key content and taking responsibility for the production of internal and external communications. Her work will also involve building and maintaining social media and online channels. She joins […]
Sand sculpture promotes golf up North
A giant sand sculpture created by a group of award-winning sand artists called Sand in Your Eyes has appeared on Downhill Strand. It is part of Tourism Ireland’s latest promotion to shine a spotlight on the North around the world ahead of the 148th Open at Royal Portrush. A group of talented sand artists created […]
Guinness taps into Irish summertime
Guinness has launched its summer OOH campaign ‘Guinness Time’ and it includes Dynamic scheduling to leverage the ever-changing Irish summer weather. The message, served by PML Group’s Dynamic platform, is based on weather conditions with ‘It’s Hot. We’re Cold. Guinness Time.’ displaying when the temperature reaches or surpasses 18 degrees. Should it rain, the creative […]
Because rebrands as Honey + Buzz
Experiential agency Because XM has rebranded in Ireland and New York as Honey + Buzz. The agency, co-founded and led by brothers Jonny and Paddy Davis, specialises in creating experiential campaigns through strategic, creative, live and digital marketing. “Sticky ideas that get people talking” is now the brand’s mantra, Jonny Davis said. The news will […]
