As the car partner for the new series of The Traitors Ireland, Mercedes-Benz Ireland has launched a TV campaign featuring the electric Mercedes-Benz GLC SUV. Created by Nick Kelly’s NK Creative and produced by Reblis Films, the campaign features four 10-second ads that tap into the deceit and mistrust of the hit reality show. Stephanie […]
ArchiveAugust, 2026
More places freed up for Ritson talk
Radiocentre Ireland has announced that extra capacity has been secured for Sounding Out 2026 after the October event was sold out. A limited number of new places have now been secured for the conference in the Mansion House which will be headlined by Professor Mark Ritson, who will join delegates live from Australia. Ritson will […]
Core again makes Effie’s most effective
Marketing communications group Core has been recognised as the only Irish agency ranked in the Global Effie Index’s Top 50 Most Effective Agencies for 2025, indicating its preeminence as the agency network in Ireland recognised for consistently delivering measurable business results for clients. It is the fifth consecutive year Core has earned the ranking. Core […]
Tenth Man rolls out DraftKings in US
The Tenth Man collaborated with DraftKings Casino on its new US campaign, ‘Spin Your Way’, directed by Joseph Kahn, the director behind work for pop stars Taylor Swift, Eminem, Lady Gaga, U2 and Kendrick Lamar. Developed by the agency’s Dublin office, the campaign includes a hero TV spot along with TV, digital and social executions. […]
Premier wins IRL World Cup rights
International Rugby League (IRL) has announced that Premier Sports has secured the exclusive broadcast rights for IRL World Cup 2026 in Ireland and the UK. The sports channel previously broadcast RLWC 2013 and RLWC 2017, and as with this year’s tournament it was staged Down Under in Australia, New Zealand and Papua New Guinea. The […]
BJAI asks questions to help Simon
The Business Journalists Association of Ireland (BJAI) has launched this year’s corporate challenge quiz in aid of Dublin Simon Community. The aim is to bring the total funds raised to €750,000. The money is used to supports people experiencing, or at risk of experiencing, homelessness and comes at a time when the cost of providing […]
Six more judges for MotY 2026
An additional six judges have been appointed to adjudicate entries for this year’s Marketer of the Year (MotY) award. The panel of 12 judges is now complete with the addition of Caroline Donnellan, Sky Ireland; Nicky Doran, NDAS; Sinead Mitchell, Guaranteed Irish; Viv Chambers, Bricolage; Loretta Dignam, The Menopause Hub and Geoff Codd, Energia. They […]
Brill Building to push Coroflo femtech in UK
The Brill Building has been appointed by Irish femtech company Coroflo to lead the launch of its Coro breastfeeding technology in the UK. The agency is leading the campaign spanning brand strategy, campaign development, production, PR and communications, with a brief to introduce Coro to parenting, women’s health and femtech consumers. Certainty The UK launch […]
Bauer challenges RTÉ’s market share
The latest JNLR Ipsos report gives Bauer Media Audio Ireland 2.29 million weekly listeners and more than 1.53m daily listeners across its portfolio, which includes Today FM, Newstalk and 98FM. The German-owned group recorded a prime-time market share of 29.46 per cent, which it claims now gives it a bigger share than RTÉ, which is […]
First six judges for MotY 2026 announced
The first six judges to adjudicate the entries for this year’s Marketer of the Year award have been announced. The six judges are Kevin Kent, Laya; Greta Hammel, Promise Gluten Free; David Field, Fresh; Cliona Hayes, Indeed; Chris Cashen, WPP Media Ireland and Karen Hand, Strategy & Research. The Marketing.ie initiative is partnered by DMG […]
Vodafone answers women’s rugby call
Vodafone Ireland has partnered with the Irish Rugby Football Union (IRFU) in signing up as the main sponsor of the Ireland Women’s Rugby Team in place of Aon risk and human capital. For the first time, Vodafone branding will feature on the front – and not back – of the Ireland women’s jersey marking a […]
BGE renews GAA hurling sponsorship
Bord Gáis Energy has renewed its long-standing sponsorship contract of the Gaelic Athletic Association (GAA) All-Ireland Senior Hurling Championship for an undisclosed fee. Marking 17 years of partnership with the GAA, BGE will also become the official energy sustainability partner of the national organisation and Croke Park under the renewed agreement. Behind every game played […]
Dooley to chair Marketer of the Year
The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will return as chair of Marketer of the Year. Dooley has been in charge of running the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now TBWA\Dublin), Wilson Hartnell (now Ogilvy) and Saatchi & Saatchi. […]
